The One That Got Away Cheyenne Picardo

Film Production
New York City

Years as Client

The Challenge

Cheyenne came to us in need of a rebrand of her website RemedyFilm.com. She needed to market her debut feature film to its full potential. Her website needed to convey the personal story behind the film, its players, and to create a space for outreach, resources, and screening updates.

The Solution

To achieve these tasks RemedyFilm.com was reborn on WordPress to include a responsive layout that was both tablet and mobile-ready, an events calendar for upcoming screenings, a functional, Google style map of where the film had been, a blog feed featuring regular updates about Cheyenne as a director, a gallery for clips and images, and a filterable gallery for her large cast and crew.

After the website launched, Cheyenne expressed a need to help organize her film production business, including marketing for Remedy Film. We started by reviewing in detail all the software and hardware she used to accomplish tasks. Then we advised her on productive methods for organizing her data, automating workflows, and switching to softwares with more intuitive user interfaces. The main focus always being to cut down on admin time and increase time for more productive work that actually paid the bills. Once that was set in place, we contributed to Remedy Film’s marketing materials — building an entire website devoted to its electronic press kit epk.remedyfilm.com, Mailchimp email campaigns, and social media outreach with Hootsuite leading up to international film screenings.

With productive systems in place, Remedy Film was able to complete its marketing and land a deal with a distributor to source video on demand and North American cable channels.

From there, we developed Cheyenne’s portfolio and company website theonethatgotaway.pictures with Elegant Themes’ user-friendly Divi theme, which prominently displayed her new animated logo. With Divi’s intuitive and visual design, Cheyenne is able to keep her portfolio up to date quickly.

Today

We maintain the RemedyFilm.com and TheOneThatGotAway.pictures WordPress websites and answer any tech questions Cheyenne may have to further her business.

“I hired Techretaries to help design my company websites in such a way so that I could modify them myself if I so desired. (Or not, if I had the means to delegate the job of editing back to them.) This was incredibly liberating!”

— Cheyenne Picardo
Director
The One That Got Away

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